Privacy Policy

1. Who we are

Finesse Tuition provides private tuition, educational programmes, academic consultations, learning materials, progress support and related services.

In this policy, “Finesse Tuition”, “we”, “us” and “our” mean Finesse Academy LTD trading as Finesse Tuition. “You” means the person whose personal information we process, including a parent, guardian, student, prospective customer or website visitor.

2. Scope of this policy

This policy applies when you visit our websites, complete an application or booking form, purchase tuition, attend a consultation or lesson, use our learning platforms, contact us, receive communications from us or otherwise interact with Finesse Tuition.

Third-party websites and platforms may have their own privacy policies. We recommend reading those policies when you use services provided directly by those organisations.

3. Personal information we collect

Please do not send us medical, disability or other sensitive information unless it is relevant to providing appropriate educational support. Where we need to process special-category information, we will identify a lawful condition for doing so and apply additional safeguards.

4. Children’s personal information

Many Students using our services are under 18. We therefore take additional care when handling children’s information and aim to collect only what is reasonably necessary to provide safe and effective tuition.

A parent or legal guardian will normally enrol a child, provide payment details and act as the primary contact. Depending on age and circumstances, a child may also have their own data protection rights and may be able to exercise those rights directly.

We do not knowingly use children’s personal information for behavioural advertising. We do not publish a child’s name, image, voice, results or testimonial for promotional purposes without an appropriate lawful basis and any consent required.

5. Where we obtain information

We may obtain personal information:

• directly from you through forms, calls, emails and messages;
• from a parent, guardian or Student;
• from our tutors and staff through lesson and progress records;
• from booking, CRM, learning, video-conferencing and payment platforms;
• from cookies and similar technologies used on our websites;
• from social-media or advertising platforms where you interact with us; and
• from publicly available sources where lawful and relevant.

6. How and why we use personal information

Where we rely on legitimate interests, we consider whether our interests are necessary and balanced against your rights and reasonable expectations. Where we rely on consent, you may withdraw it at any time.

7. Who we share personal information with

We do not sell personal information. We may share information only where necessary and lawful with:

• tutors, employees, contractors and authorised staff;
• CRM, booking, email, communications and customer-support providers;
• learning-management, video-hosting and video-conferencing providers;
• payment processors, banks, accountants and professional advisers;
• website-hosting, analytics, security and IT providers;
• advertising platforms where valid consent or another lawful basis applies;
• regulators, law-enforcement bodies, courts or public authorities where required; and
• a purchaser, investor or successor if our business is reorganised or transferred.

Service providers acting for us are required to process information only for agreed purposes and to protect it appropriately.

8. International transfers

Some providers may process or store personal information outside the United Kingdom. Where this creates a restricted international transfer, we will use a lawful transfer mechanism.

This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another safeguard permitted by data protection law. Where required, we also assess whether the transfer provides an appropriate level of protection.

9. How long we keep personal information

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including to meet contractual, safeguarding, accounting, tax, legal and dispute resolution requirements.

• Enquiry information is normally retained for no longer than 12 months after the last meaningful communication, unless the person becomes a customer or asks to continue receiving communications.
• Customer, lesson and transaction records may be kept for the duration of the relationship and for an appropriate period afterwards to meet legal, financial and evidential needs.
• Marketing information is retained until consent is withdrawn, an objection is made or the information is no longer needed, subject to keeping a minimal suppression record where necessary.
• Cookie durations vary and are described through our cookie controls or cookie information where available.

We may retain anonymised information that can no longer identify an individual for statistical and service-improvement purposes.

10. How we protect information

We use proportionate technical and organisational safeguards designed to prevent personal information from being accidentally lost, altered, disclosed, accessed or used without authorisation.

Measures may include access controls, authentication, confidentiality requirements, staff guidance, secure service providers, backups and procedures for responding to suspected personal-data breaches.

No online system or transmission method is completely secure. If a breach creates a legal requirement to notify you or the Information Commissioner’s Office, we will do so.

11. Your data protection rights

Depending on the circumstances, you may have the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information in certain circumstances;
• ask us to restrict processing in certain circumstances;
• object to processing based on legitimate interests;
• object at any time to direct marketing;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent; and
• raise concerns about solely automated decisions, where applicable.

These rights are not absolute and may be subject to legal exemptions. We may need to verify your identity before acting on a request. A parent or guardian may make a request on behalf of a child where they have authority to do so, but the child’s own rights and best interests will also be considered.

To exercise a right, email [email protected] .

12. Marketing communications

We may send information about our tuition services, educational resources and offers where you have consented or where another lawful route permits us to do so.

You can opt out at any time by using the unsubscribe option in an email, replying to a message or contacting [email protected]. Opting out of marketing will not stop essential communications about bookings, payments, lessons or existing services.

13. Cookies and similar technologies

Cookies and similar technologies are small files or identifiers used to operate websites, remember preferences, understand usage, maintain security and, where permitted, support advertising.

Strictly necessary technologies

These are needed for core functions such as security, forms, login, booking and remembering privacy choices. They may be used without consent where the law permits.

Analytics and performance technologies

These help us understand how visitors use our websites and identify technical or usability issues. We will request consent where required.

Functionality technologies

These remember choices and provide enhanced website features.

Advertising technologies

These may be used to measure campaigns or show relevant advertising. They are not treated as strictly necessary and will be used only where the required consent has been obtained.

You can manage non-essential technologies through our cookie controls and may also adjust browser settings. Blocking some technologies may affect website functionality.

14. Questions and complaints

Please contact us first if you have a concern about how we use personal information. We will review the issue and try to resolve it.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk

15. Changes to this policy

We may update this policy to reflect changes in our services, technology, providers or legal obligations. The current version will be published on our website with its latest revision date.

Where a change is significant, we may provide an additional notice by email, through our platform or by another appropriate method.